About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world's most sustainable vehicles. To learn more, visit www. FiskerInc.com – and enjoy exclusive content across Fisker's social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. Download the revolutionary new Fisker mobile app from the App Store or Google Play store.
We are looking for a Manager , Paid Media Europe, to join the new European headquarter in Munich, ideally with experience in agency-side and client-side paid media strategy and planning, to join the EU headquarters in Munich, Germany. In this role you lead a team of regional paid media specialists and will be responsible for running paid media campaigns (programmatic, social media, search, in-market, media partners) globally and help to develop and execute Fisker's paid media strategy and planning, including the growth of our customer base as well as its engagement along the customer journey. This role is expected to deliver on cost efficiencies with effective targeted performance in a highly logical, data- driven environment.
Reporting to the Digital Marketing Director, this role will utilize data insights and a consumer-focused mindset to bring paid media marketing, its efficiencies and high performance KPIs to the next level.
Candidates for this role must have strong communication skills to maximize engagement in a frequently evolving landscape. The right candidate has experience managing campaigns across multiple channels, reporting to management, providing strategic insights and effective countermeasures relating to overarching KPIs in sales, reservations, and registrations.
When it comes to the latest best practices, tools, and trends on paid media, no one is fooling you - you'll have fun keeping up to date here. You are an organizational talent, detail oriented and like to take responsibility. When you commit to something, it sticks - you can count on that.
The role is based in Munich, Germany.
What you will do:
Develop, execute, and manage creative data-driven paid media campaigns (programmatic, social media, search, in-market, media partners etc.) that engage our customers in different moments in their customer journey
Generate unique and innovative ideas for customer activation and customer development
Create planning with budget/forecast/actual performance, aligning with cost per high value actions, impressions, and sales
Define advanced audience segmentations, tactics and targeting to improve our campaigns in the global market
Manage media team to execute approved strategy and plan, monitor daily/weekly/monthly performance, and provide countermeasures and evaluations
Coordinate with paid media partners to create creative paid media campaigns aligned with strategy
Monitor all relevant performance KPIs and conversion metrics and take actions to improve them
Conduct regular A/B testing and run in-depth user data analyses that will directly impact strategy and present your finding effectively to the team and key stakeholders
Basic Qualifications / Knowledge / Experience
You have 5-9 years of experience in paid media with experience on agency- side and client-side
Bachelor's Degree or higher in a related field responsible for 8+ figure budgets
You have hands-on experience with marketing tools, campaign messaging, marketing automation, A/B testing and campaign analysis
You have fun working with data and can interpret customer behaviour into actions to improve our campaigns and communicate insights effectively
You have strong verbal and written communication skills
You have strong project management and organization skills combined with strong attention to detail
You communicate fluently in English and in at least one other European language
You have a strong sense of ownership.
You want to be part of a fast growing, fun, entrepreneurial, international team and want to change the future of the automotive industry then apply now.