Revised pricing on Premium Q, Atlas & Premium i (+)Auto

We wanted to share some important news with you regarding our pricing strategy. After careful consideration and analysis, we have decided to lower the prices of some of our bike models, specifically the Atlas, Premium Q and Premium i (+)Auto bikes. The high-end e-bikes category is currently experiencing pressure and facing increased competition with lower pricing. The price decrease will take effect as May 15th in all new orders as well as back orders and delayed orders and will be communicated towards consumers as of May 25th . The lowered prices are permanent and can be combined with the battery upgrade promotion we have in June and July.