Rivian to Reopen Historic Theater in Laguna Beach as First Flagship Retail Space

November 30, 2023

Laguna Beach, California, November 30, 2023: U.S. electric automaker Rivian announced it will open the doors on December 9 to Rivian South Coast Theater, its first flagship retail location*, in Southern California. Located at 160 South Coast Highway just 15 miles from Rivian’s Irvine headquarters, Rivian South Coast Theater will be the company’s 11th space opening this year and third in California, joining sites in Venice Beach and one opening soon in Pasadena. First opened in 1935 as the New Lynn Theater, Rivian South Coast Theater underwent a multiyear, site-sensitive restoration to preserve much of the structure’s original exterior, interior features and character, creating an unexpected location that brings together the past, present and future. In keeping with the site’s original intent, Rivian South Coast Theater will continue to screen films through a partnership with the Laguna Beach-based non-profit Coast Film Foundation known for its annual Coast Film & Music Festival. For more details on events and programming at Rivian South Coast Theater, visit https://rivian.com/spaces/laguna.